Dina Potter, PHR

Founder/HR Consulting Principal 

Contact: dina@hr4smbiz.com



I grew up in Guatemala, Central America, until I was 12 years old.  When I moved to the US, I embraced a new culture and language, but I never forgot where I came from. I go back to Guatemala every year for the holidays to visit family, and give-back to a country that desperately needs aid.    

My background as a Spanish-Bilingual & Bicultural Human Resources (HR) leader, coupled with the seventeen (17) years of experience working for best-in-class organizations like ADP & Disney, uniquely qualify me to be able to pursue my passion; collaborating with minority entrepreneurs to help them establish a strategic HR infrastructure & company culture that will allow their business to experience growth and create jobs. 

Prior to launching HR4SmBIZ, I held several positions across HR disciplines & various industries including non-profit, healthcare, higher education, hospitality, food service, and IT/professional services.

I graduated from UCF (University of Central Florida) in Orlando, with a Bachelor of Arts degree in Organizational Communications. Go Knights! 

I was also certified as a Professional in Human Resources (PHR) in 2008 and am a member of the Society of Human Resource Management (SHRM).

In my spare time, I like to decompress by going to museums, or hiking (especially in the fall). I am also trying to get back into my Yoga routine. Will keep you posted on how that goes!